With a vision similar to that of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, Ithra aims to make Dubai stand out among its peers globally. Building meaningful and progressive projects, they seek to improve the lives of the city's residents and elevate the city and region. They strive for outstanding performance and excellence with a culture of innovation and quality. Meeting their objectives is a consistent performance of their organization. It fulfils its obligations. Not pride, but people drive Ithra Dubai. People are inspired by their community's strength when they honour the change they want to see. Real estate is more than just a business; it's an obligation to raise a nation of citizens who have the same ideals and aspirations as them. A combination of principles, a fearless approach, and meticulous action is how these experts overcome complexity. The military goes above and beyond the call of duty with the foresight to plan for generations to come. They demonstrate tenacity in their actions. Consequently, they have set their sights on heights other people would consider impossible. They place greater emphasis on progress over heritage. They hope that by reflecting on the past and looking to the future, they can strengthen the fabric of society and secure the future of Dubai.